Social Media

Social Media Tools That Help You Work Smarter, Not Harder

This past week my first post in the Interprose PR Voice blog went live!  I thought I’d share it here as well.  Always  looking for feedback; let me know what you think!

Blog post originally found here.

Social Media Examiner’s 2014 Social Media Marketing Industry Report surveyed more than 2,800 marketers with the goal of understanding how they are using social media to grow and promote their businesses. A surprising 85 percent feel like they don’t know what tools are best.

Continue reading Social Media Tools That Help You Work Smarter, Not Harder

A Little Schooling on the Subject of Instagram.

Yesterday I attended the webinar: “How to Generate Massive Traffic with INSTAGRAM.” Hosted by  Brooke Ballard of B Squared Media (@B2MediaLLC) and presented by Jenn Herman (@jenn_trends) the 90 minute session focused on the reasons Instagram is so important, how to perfect your profile, and ultimately generate traffic for your business via this wildly used social tool.  I highly recommend you check out her slides; it’s good stuff.

Let me add, I am so impressed with B Squared Media’s post-webinar follow-up.  Attendees were sent a thank you for attending email which also included links to the slides, the webinar recording, and a copy of Jenn’s Instagram Ebook.  B Squared’s tagline is – “it’s a conversation, not a campaign.”  They practice what they preach…and it’s refreshing and inviting.

There were a few points Jenn made that particularly caught my attention…
(please note these ideas and suggestions are Jenn’s and I am just paraphrasing and sharing the knowledge)

1.  Beef up your Instagram profile.  If your profile isn’t on point and doesn’t concisely reflect who you are and what you’re about, viewers won’t engage and won’t even be interested in going to your website.

Continue reading A Little Schooling on the Subject of Instagram.

Part 4: The Art of Attraction.

Part 1: Igniting Love of the Brand.
I wrote about where the passion for the brand starts within the organization and the importance of that passion being contagious among employees.

Part 2:  Brand Boarding.
How to get customers ‘on board’ with your brand.

Part 3:  Meeting Customers Where They Are.
How to reach your customers and beyond.

Last (but not least) Part 4:  The Art of Attraction.

I’ll conclude the series with this post.  How to attract and retain your customers.   It’s not enough to sell a product these days – to be the best and stand out from the competition look for ways to entice the customer above and beyond what you currently offer.  It’s so important for the company to show thought leadership and produce pieces that communicate just that.

Continue reading Part 4: The Art of Attraction.

Part 3: Meeting Customers Where They Are.

This is 101 stuff.  Know your client base and how to reach them.  Obviously you can’t fuel your brand without defining those two items.  In this tech world, you also can’t send out a direct mail piece and expect the return on it like we once did (depending on what you’re selling – direct mail can make sense if done properly).  Inbound marketing is redefining the game.  That being said, there are dozens of online social networking platforms out there to create/boost effective outreach.  

What a company wants to make sure they get right is 1: choosing the social media tools 2: the content they distribute.

Continue reading Part 3: Meeting Customers Where They Are.

Part 2: Brand Boarding.

In Part 1 of this series, I wrote how to ignite the love of the brand starting with the CEO and trickling down to the employees.  The employees + the product/service is the foundation on which everything else stands.

Ok, so you’ve got passionate employees, you’ve got a killer product/service…how does that passion and love for the product translate to the customers?  How do you get customers on board to be an extension of the brand?

1.  Influence marketing is a phrase gaining traction among marketers.  In this culture we’re in, having the endorsement/support from people of influence is the catalyst for producing sales and for brand boarding customers.

Continue reading Part 2: Brand Boarding.