Social Media

Social Media Tools That Help You Work Smarter, Not Harder

This past week my first post in the Interprose PR Voice blog went live!  I thought I’d share it here as well.  Always  looking for feedback; let me know what you think!

Blog post originally found here.

Social Media Examiner’s 2014 Social Media Marketing Industry Report surveyed more than 2,800 marketers with the goal of understanding how they are using social media to grow and promote their businesses. A surprising 85 percent feel like they don’t know what tools are best.

Continue reading Social Media Tools That Help You Work Smarter, Not Harder

A Little Schooling on the Subject of Instagram.

Yesterday I attended the webinar: “How to Generate Massive Traffic with INSTAGRAM.” Hosted by  Brooke Ballard of B Squared Media (@B2MediaLLC) and presented by Jenn Herman (@jenn_trends) the 90 minute session focused on the reasons Instagram is so important, how to perfect your profile, and ultimately generate traffic for your business via this wildly used social tool.  I highly recommend you check out her slides; it’s good stuff.

Let me add, I am so impressed with B Squared Media’s post-webinar follow-up.  Attendees were sent a thank you for attending email which also included links to the slides, the webinar recording, and a copy of Jenn’s Instagram Ebook.  B Squared’s tagline is – “it’s a conversation, not a campaign.”  They practice what they preach…and it’s refreshing and inviting.

There were a few points Jenn made that particularly caught my attention…
(please note these ideas and suggestions are Jenn’s and I am just paraphrasing and sharing the knowledge)

1.  Beef up your Instagram profile.  If your profile isn’t on point and doesn’t concisely reflect who you are and what you’re about, viewers won’t engage and won’t even be interested in going to your website.

Continue reading A Little Schooling on the Subject of Instagram.

Utilities + Social Media: Cases Where It’s Working.

For utilities, connecting with consumers via social media channels is ideal for outage communication and customer interaction.  Think about all the rich content that could be pumped to the consumer all in an effort to engage, educate, and promote.

Here are three utilities I see that are doing it right.

Southern California Edison (SCE)

SCE is dominating the utility space in Instagram land.   Not only do they post neat pictures of linemen at work, substations, transmission poles, and scenic sunsets, but they also encourage consumers to submit their own photos to be featured – tag @sce or #socaledison.  

Yes, SCE is on Facebook and Twitter, but what makes SCE’s social presence unique and stand out from the pack is there engagement on Instagram.  Utilities who are not on this particular social channel are missing out on a pictorial representation of what the they do and provide.  In addition, “over 90% of the 150 million people on Instagram are under the age of 35.”  Through their Instagram account, SCE broadens it’s social portfolio and reach beyond that of Twitter and Facebook.  Visual marketing is king.


Continue reading Utilities + Social Media: Cases Where It’s Working.

Be Courageous.

I had lunch with the ever-inspiring social media consultant Mark Schaefer yesterday. The hour was jam packed with all sorts of advice and really cool stories.  He was kind enough to provide guidance on both the personal branding and corporate marketing fronts.

He said several things I jotted down in my notebook – when he speaks, you just listen and absorb.  I tried my best to do both.

He made a few key points I’m going to share.

Continue reading Be Courageous.

Part 4: The Art of Attraction.

Part 1: Igniting Love of the Brand.
I wrote about where the passion for the brand starts within the organization and the importance of that passion being contagious among employees.

Part 2:  Brand Boarding.
How to get customers ‘on board’ with your brand.

Part 3:  Meeting Customers Where They Are.
How to reach your customers and beyond.

Last (but not least) Part 4:  The Art of Attraction.

I’ll conclude the series with this post.  How to attract and retain your customers.   It’s not enough to sell a product these days – to be the best and stand out from the competition look for ways to entice the customer above and beyond what you currently offer.  It’s so important for the company to show thought leadership and produce pieces that communicate just that.

Continue reading Part 4: The Art of Attraction.