A Collection of Quotes I’m Digging.

I love to record verses/quotes that inspire, motivate, and move me.   I’ve gathered several in the last few months through various social media outlets- Instagram, Pinterest, Facebook, blogs, etc.  that I’d like to share.  (Note some that I found are attributed, others are not.)

Leave me a comment with a favorite quote of yours…I want to keep adding to my list!

“Failure is success in progress.”

“Vision without action is a daydream; action without vision is a nightmare.” -Chinese Proverb

“You have two ears and one mouth. Follow that ratio. Listen more, talk less.”

“There are some things one can only achieve by a deliberate leap in the opposite direction.” Franz Kafka

Continue reading A Collection of Quotes I’m Digging.

Taking Note from Garden & Gun CEO Rebecca Darwin.

Garden & Gun President and CEO Rebecca Darwin was profiled in Publishing Executive on how she “created The New Yorker of the South.”  I encourage you to read the full article here.

As a loyal Garden & Gun reader + passionate marketeer,  this piece captivated me — and also led me to Google her name to see if there were any other interviews/features of this extremely talented publisher (yeah, may have stalked her a little bit).

She simply and pointedly  conveyed the heart of the Garden & Gun brand and its readership.

Continue reading Taking Note from Garden & Gun CEO Rebecca Darwin.

Part 4: The Art of Attraction.

Part 1: Igniting Love of the Brand.
I wrote about where the passion for the brand starts within the organization and the importance of that passion being contagious among employees.

Part 2:  Brand Boarding.
How to get customers ‘on board’ with your brand.

Part 3:  Meeting Customers Where They Are.
How to reach your customers and beyond.

Last (but not least) Part 4:  The Art of Attraction.

I’ll conclude the series with this post.  How to attract and retain your customers.   It’s not enough to sell a product these days – to be the best and stand out from the competition look for ways to entice the customer above and beyond what you currently offer.  It’s so important for the company to show thought leadership and produce pieces that communicate just that.

Continue reading Part 4: The Art of Attraction.

Part 3: Meeting Customers Where They Are.

This is 101 stuff.  Know your client base and how to reach them.  Obviously you can’t fuel your brand without defining those two items.  In this tech world, you also can’t send out a direct mail piece and expect the return on it like we once did (depending on what you’re selling – direct mail can make sense if done properly).  Inbound marketing is redefining the game.  That being said, there are dozens of online social networking platforms out there to create/boost effective outreach.  

What a company wants to make sure they get right is 1: choosing the social media tools 2: the content they distribute.

Continue reading Part 3: Meeting Customers Where They Are.

Part 2: Brand Boarding.

In Part 1 of this series, I wrote how to ignite the love of the brand starting with the CEO and trickling down to the employees.  The employees + the product/service is the foundation on which everything else stands.

Ok, so you’ve got passionate employees, you’ve got a killer product/service…how does that passion and love for the product translate to the customers?  How do you get customers on board to be an extension of the brand?

1.  Influence marketing is a phrase gaining traction among marketers.  In this culture we’re in, having the endorsement/support from people of influence is the catalyst for producing sales and for brand boarding customers.

Continue reading Part 2: Brand Boarding.