For utilities, connecting with consumers via social media channels is ideal for outage communication and customer interaction. Think about all the rich content that could be pumped to the consumer all in an effort to engage, educate, and promote.
Here are three utilities I see that are doing it right.
Southern California Edison (SCE)
SCE is dominating the utility space in Instagram land. Not only do they post neat pictures of linemen at work, substations, transmission poles, and scenic sunsets, but they also encourage consumers to submit their own photos to be featured – tag @sce or #socaledison.
Yes, SCE is on Facebook and Twitter, but what makes SCE’s social presence unique and stand out from the pack is there engagement on Instagram. Utilities who are not on this particular social channel are missing out on a pictorial representation of what the they do and provide. In addition, “over 90% of the 150 million people on Instagram are under the age of 35.” Through their Instagram account, SCE broadens it’s social portfolio and reach beyond that of Twitter and Facebook. Visual marketing is king.