Yesterday I attended the webinar: “How to Generate Massive Traffic with INSTAGRAM.” Hosted by Brooke Ballard of B Squared Media (@B2MediaLLC) and presented by Jenn Herman (@jenn_trends) the 90 minute session focused on the reasons Instagram is so important, how to perfect your profile, and ultimately generate traffic for your business via this wildly used social tool. I highly recommend you check out her slides; it’s good stuff.
Let me add, I am so impressed with B Squared Media’s post-webinar follow-up. Attendees were sent a thank you for attending email which also included links to the slides, the webinar recording, and a copy of Jenn’s Instagram Ebook. B Squared’s tagline is – “it’s a conversation, not a campaign.” They practice what they preach…and it’s refreshing and inviting.
There were a few points Jenn made that particularly caught my attention…
(please note these ideas and suggestions are Jenn’s and I am just paraphrasing and sharing the knowledge)
1. Beef up your Instagram profile. If your profile isn’t on point and doesn’t concisely reflect who you are and what you’re about, viewers won’t engage and won’t even be interested in going to your website.